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The Long View is Green Future’s weblog on organizational development, communications, fundraising, advocacy and political strategy. Please subscribe, comment and ask questions!

Your Supporters Know Things You Don’t. Ask Them.

One of the most dangerous pitfalls for nonprofit organizations is in coming to believe their internal narratives so much that they stop …

Avoid the Log Cabin Model of Nonprofit Development

Sometimes, about the worst thing that can happen to a fledgling nonprofit is a great opportunity. There you are: you have a …

Nonprofit Management is Fundamentally Different than Business

We’ve all heard it; usually from a donor or board member. “This organization needs to be run like a business.” In some …

Crisis Communications: TRIAGE and the THREE DON’TS

When you care about something–your cause is important, you’re trying to win an election, you want a positive impression of your brand–it’s …