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Welcome to The Long View–the Green Future blog

The Long View is Green Future’s weblog on organizational development, communications, fundraising, advocacy and political strategy. Please subscribe, comment and ask questions!

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Your Supporters Know Things You Don’t. Ask Them.

One of the most dangerous pitfalls for nonprofit organizations is in coming to believe their internal narratives so much that they stop …

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Avoid the Log Cabin Model of Nonprofit Development

Sometimes, about the worst thing that can happen to a fledgling nonprofit is a great opportunity. There you are: you have a …

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Nonprofit Management is Fundamentally Different than Business

We’ve all heard it; usually from a donor or board member. “This organization needs to be run like a business.” In some …

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Crisis Communications: TRIAGE and the THREE DON’TS

When you care about something–your cause is important, you’re trying to win an election, you want a positive impression of your brand–it’s …

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The Long View: The Green Future Blog
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© 2026 Mark A. Green. Photos © 2011 Diane Nemea Laessig