Your Supporters Know Things You Don’t. Ask Them.

One of the most dangerous pitfalls for nonprofit organizations is in coming to believe their internal narratives so much that they stop thinking about how their actions will strike outsiders. It’s a natural human tendency. We keep ourselves motivated with pep talks about our intentions. We tell ourselves we’re doing …

Crisis Communications: TRIAGE and the THREE DON’TS

When you care about something–your cause is important, you’re trying to win an election, you want a positive impression of your brand–it’s easy to fall into the trap of overreacting when something goes wrong in the public eye. Election campaigns, particularly, run at such a fast pace that the sheer …